Enhancing Courses For Freelance Digital Marketers [Beginner Friendly]

Expanding your knowledge means you are able to offer more to your clients and in general, become better at your freelance business

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Digital marketing is the application of marketing strategies carried out in digital media. Currently, the competition within this niche is growing because new trends are born every day and businesses and clients need experts to keep them at the forefront. 

To become an excellent professional, you must learn and develop skills that are essential to offer a quality service to your clients. And if  you haven’t yet made a start with your freelance business, learning how to start a freelance digital marketing business is just one click away.

Here you will find a list of courses that you can take to increase your knowledge about various areas of digital marketing and it can even be used to choose an area in which to specialize.

Courses To Improve Your Productivity

 

Productivity With Evernote: Use One Tool For Everything

 

One of the first things you need to be a successful professional is to be disciplined and responsible with all your projects and deadlines, especially since many clients will trust you to bring order in terms of marketing their businesses. 

Evernote is an app that will help you plan your day to day, so you can have a good workflow in a simple way. Among other things you will learn to do to-do lists, to create a custom productivity system and as a result, you will spend less time managing your work. 

If you learn to take your work and tasks in order, you will be able to serve several clients at the same time without losing control of everything you have to do.

Duration: 25m
Price: Skillshare subscription ($19 per month).
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Productivity Machine: Time Management & Productivity Hacks

 

Being a freelancer and working in digital marketing, distractions can be the main enemy to meet your goals for the day. 

Nobody wants to work with a freelancer who is dispersed and delays their responsibilities or who fails with the delivery date, so this course gives you the tools to avoid those problems. 

You will also learn how to use your time better, to do more things in less time without losing effectiveness or quality. 

It will not only help you better manage your professional time but also personal time, and the tutor will teach you how to set goals and an action plan to achieve them. 

If you manage to optimize time at work, you can generate more profits and get more clients. This course is ideal to raise your level of professionalism.

Duration: 2.5h
Price: $12.99
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Introduction To Computers And Office Productivity Software

To be completely efficient in your work, you must rely on the tools you have at hand, such as software to improve productivity. 

Apart from that, it is also necessary that you learn how to use your main technological equipment, the computer, to facilitate your daily tasks. 

The most important thing about this course is that you will be able to get the most out of programs like MS Word, MS Excel, and MS PowerPoint. 

Those are crucial to keep the order of work and perform different tasks that are essential in many businesses, such as making presentations, write documents, or keep a record. 

Other than that, you will also learn about the major hardware components of a computer system and different types of software on a computer system.

Duration: 15h
Price: Free for college students
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Social Media Marketing – Digital Marketing Strategy 2020

 

When working in the area of digital marketing you will realize that there are many elements that you must know how to handle in order to guarantee a good strategy to your clients. 

Instead of rambling through hundreds of different and confusing tips, you can find on the internet, the best thing you can do is take this course to learn what works and what does not when it comes to social media marketing. 

By understanding what aspects you must cover to manage the marketing strategy of a business, you will be able to optimize your work and stop wasting time trying different strategies that do not guarantee quality. 

That will make better use of your time and effort and that you obtain more effective and better results.

Duration: 8h 44m
Price: Skillshare subscription ($19 per month)
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Time Management & Productivity Best Practices: Get More Done

 

This course gives you the best tips and advice to properly manage your time. As a result, you will learn to increase your productivity from the first lesson, since it provides advice that you can put into practice immediately. 

In this course, the instructor will also explain to you how to choose a means of communication to be your main way of establishing contact with clients. 

This will allow you to separate your work life from your private life and will also make you much more agile to respond to messages or establish professional connections. 

The most outstanding thing about this course is that you will learn to eliminate procrastination and you will be able to start reducing it from the first class to make better use of your working hours.

Duration: 2h
Price: $11.99
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Courses On Graphic Design For Digital Marketing

 

How To Design Display Ads For Digital Marketing

 

Working in digital marketing and being able to offer a diversity of services will make your work as a freelancer have more value and that many clients choose to work with you. 

In this area of work, it is likely that you constantly have to work with ads and that for this you need to design images that communicate a message correctly. 

In this course, you will learn what display ads are, how to set up your file, what is the best way to design an image and many useful tips. You will also learn to export the images in the correct formats, depending on the platform you are going to use to publish them. 

Knowing how to design these images using Photoshop and also knowing how to convey a persuasive message will guarantee success in your digital marketing campaigns.

Duration: 12m.
Price: Skillshare subscription ($19 per month)
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Canva – A Comprehensive Course To Creating Content For Your Marketing Campaigns 

 

Canva is an app that you can use to create images for social media. It is an easy and simple application to use and can be of great help to you to produce content for your marketing activities. 

Learning to use this tool will make your daily work much less complicated and will streamline your workflow. Here you will discover everything you can create using design tools and how to make your designs look professional. 

On the other hand, it does not matter what type of clients you work with, since this course is very versatile and as a result, you will learn how to generate graphic content for any type of client. 

In case you work together with other people, you will also learn ways of organizing and collaborating with your team on the materials you make in Canva.

Duration: 1h 22m
Price: Skillshare subscription ($19 per month)
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Social Media Graphic Design For Beginners (2020)

To create images for social networks it is not necessary to use expensive and complicated software or programs. 

On the internet, there are many tools that are even free, and with which you can work without problems. The secret is in learning how to use these programs to get aesthetic, professional-looking pieces as a result. 

In this course, you will learn to use tools such as Canva and it is ideal for both beginners and experienced people who wish to refresh their knowledge and learn new tricks. 

The objective of this course is not only that you learn to design graphic pieces but that you achieve an impact through them to improve your online presence. 

This course also includes downloadable resources such as several mobile-friendly templates.

Duration: 3.5h
Price: $11.99
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Graphic Design For Digital – A Social Media Campaign

Ads are part of the daily life of a freelancer who works with digital marketing. If you work using different social networks, you will know that the measurements of each ad vary depending on the specifications of the platform. 

With this course, you will learn to create images for different social media platforms, this using Adobe Illustrator. 

The tutor in these classes takes you through their entire creative process to show you what it is like to design an image from start to finish, from concept creation to export. 

All the lessons are focused so that you can create material for Instagram and Facebook, two of the most used social networks by businesses.

Duration: 1h 2m
Price: Skillshare subscription ($19 per month)
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Marketing Graphic Design

 

Many clients are looking for freelancers whom they can trust and who are trained to offer all the services they seek. 

Being able to take care of the graphic design of your own digital marketing campaigns is something that will position you better than other freelancers in the same niche. 

This course will not only teach you how to take care of that part but also how to find new clients, improve your skills and optimize your presentations so that they become attractive projects that your clients want to buy. 

Apart from receiving the classes, with the purchase of this course, you will also receive a six-month trial subscription to Creative Business for those completing the course. 

If you want to take your digital marketing skills to another level and be able to offer a more complete and comprehensive service, this course is a great option.

Duration: 43m
Price: $11.99
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Courses To Deal With Customers and Clients

 

Managing Customer Relationships In The Digital Environment

 

In the area of digital marketing, everything revolves around customers. If you want to grow a business, you must understand them, know how to treat them and how to reach them. 

In this course, you will learn everything about how to manage relationships with your clients to obtain good results. Here you will learn to transform the statistics of a business into valuable information that helps you understand how to grow your audience and what interests them. 

You will learn valuable knowledge, tips, and strategies to improve the customer experience and how to analyze their behavior. 

This course is ideal for all those who work in the area of digital marketing and who need to establish lasting relationships with their clients or with the public of any of their clients.

Duration: 4 weeks
Price: Free
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Consumer Behaviour

 

To know how to meet the needs of a client, you must understand how their behavior works, what they want, and what they need. That way you will know how to give them what they need and how to get them to need what you have to offer. 

In this course, you will learn how customers relate to technology today and how to take advantage of it to benefit your goals. Here you will also learn the basics of segmentation, web positioning, and marketing. 

By knowing how customers can react to your digital marketing strategies, you will be able to position your brand and consolidate a group of loyal customers who are genuinely interested in your product or service. 

Of course, you will also learn how a customer becomes interested in a brand and associates with it.

Duration: 6 weeks
Price: Free
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Marketing Strategy: Why Are They Not Buying Your Product?

 

Through the marketing strategy is that you will get consumers interested in your product and buy it. If that does not happen, then your marketing strategy is not meeting its objective. 

Thanks to this course you will understand what is the process that leads the client to acquire a product or not, and how to persuade them to achieve your goal. 

You will also understand what may be the reasons why they are not giving in and what you can do to change their behavior. 

By understanding what leads them to make a positive decision, you can draw up a new marketing strategy that allows you to persuade them and you will be able to eliminate the obstacles between consumers and your goal.

Duration: 1h
Price: $11.99
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Pricing Your Work And Negotiating With Clients

 

When you work as a freelancer, it is common that some clients do not respect your rates and want to pay much less than what your work really costs. 

Giving in and lowering your prices just to be considered by a client can result in something negative since you will be receiving less money than you should and it may also affect the competition within your niche. 

Instead of giving in, what every freelancer needs to do is learn to discuss pricing and negotiate a plan that works for both parties. 

Here you will learn tactics to negotiate, how to respond to client proposals, how to find a solution that benefits your client and yourself. You will also learn how to generate invoices and how to handle clients with and without a budget.

Duration: 26m
Price: Skillshare subscription ($19 per month)
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How To Network Like A Pro: Attract More Clients

 

If you want to have a stable freelance career, that allows you to grow professionally and with which you can generate profits, you will have to know how to attract clients and consolidate those relationships. 

Learning to connect with other professionals and potential clients is key to keeping your workflow moving and always having work available to you. 

In this course, you will learn how to have confidence in yourself to connect with other professionals and clients, so that they want to work with you. Here you will define who your ideal client is and what you can do to attract the attention of those people. 

Remember that the more relationships you have, the more likely you are to connect with clients who may be genuinely interested in your work.

Duration: 2h
Price: $11.99
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Courses About Ads

 

Online Advertising & Social Media

 

In this course, you will receive an extensive explanation of how advertisements work on social networks. You will learn how to formulate your messages depending on the platform you are going to use since each one is different and works differently. 

This course has different sections where the following concepts will be explained: active users, video ads, content marketing, advertising strategy, social media ads, advertising platforms, advertising,  Google AdWords, influencers, landing page, click-through rate, ad spend, hashtags, advertising options, email marketing, lead generation and SEO. 

As a result, you can build effective digital marketing campaigns that give you the results you expect. You will be able to generate an impact on different social networks and to attract an audience that is interested in what you promote.

Duration: 4 weeks
Price: Free
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Become A Digital Marketing Advertising Specialist

 

This is a course full of lessons that will help you become a specialist in the subject of ads on different social networks. Here the tutor will review the 8 biggest online platforms and how the ads work in each one or how some can be handled together. 

The purpose of this course is for you to understand what are those ads that make people click and decide to find out more about what they are seeing. 

There are also different objectives that you can achieve and they will explain how to achieve them. Those objectives can be to get more traffic to a website, get more leads for a business, or more sales. 

In the end, you will be able to develop your advertising strategy, since throughout the course they will accompany you step by step so that you can achieve it.

Duration: 28.5h
Price: $11.99
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Introduction To Advertising Platforms: Google Display Ads & YouTube Ads

 

Google is the company that today integrates many social networks and is the main search engine on the web. 

If you want to grow and highlight a business, you should use Google Ads to promote it. That way you can also make ads on YouTube, a social network that receives millions of visits every day. 

Here you will learn how to create an ad campaign using Google and YouTube and what to do in different scenarios that may occur to you. 

The tutor will also be answering the frequently asked questions, will teach you to organize your work and optimize your strategies to obtain beneficial results. 

This course is ideal for those who want to specialize in making advertisements on these platforms or for those freelancers who want to offer a broader catalog of services for their clients.

Duration: 35m
Price: Skillshare subscription ($19 per month)
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Become A Facebook Ads Specialist | Advertising Masterclass

 

Facebook is an excellent platform to promote businesses and products, so if you want to rule out the digital marketing niche, you must make sure you master this topic. 

This course has approximately 13 hours of training for you to learn how to handle every aspect of Google Ads. You will start at the beginner level until you manage to become an expert at the end of the course. 

Step by step they will explain how to create Facebook Ads, ad campaigns, how to achieve excellent results without spending too much money, among many other things that will be very useful to you. 

They will also explain how to interpret the data and statistics that your advertisements give as a result.

Duration: 13.5h
Price: $13.99
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Become A True Professional

 

Digital marketing is one of the trades that have become very important and needed lately. 

All businesses want to find a way to improve their sales and reach through social networks, so they need freelancers who have the skills that appear in the courses on this list. 

Remember that if you want to improve as a professional, you must worry about learning more every day, acquiring more knowledge, and staying up-to-date in your work niche. 

With effort and perseverance, you will be able to make a place for yourself in the freelance market.

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